Mars Ecom Presence

Project Overview

Mars Petcare, a leading pet care brand, approached us with a challenge:
Their digital product listings and ad assets across 200+ SKUs and 7 sub-brands needed a revamp to boost visibility, engagement, and sales.

The key objectives:

• Modernize PDPs and ad creatives across eCommerce and Quick Commerce platforms

• Support NPD launches with platform-specific content

• Maintain global brand guidelines, while adding a localized Indian touch

Our Approach

We began with a deep audit of existing brand creatives:

• Found heavy reliance on solid backgrounds and promo-heavy messaging

• Identified a gap in emotional storytelling and lifestyle relevance

Our key steps:

• Benchmarked global D2C pet brands for design and messaging trends

• Shifted to lifestyle-led, emotionally engaging visuals

• Crafted cleaner CTAs and value-focused messaging

• Delivered platform-specific content (PDPs, videos, ads) across 7+ marketplaces

The Results

• 600+ creatives delivered per month across platforms

• Successfully launched Kitekat and Sheba with consistent digital assets

• Revamped Pedigree and Whiskas PDPs, aligning with global design standards

• Enhanced brand storytelling and emotional connect with pet parents

• Strengthened multi-platform brand presence during key sale periods
  
  

Business Impact:

• 36% increase in eCommerce conversions and 29% sales growth on Quick Commerce platforms

• Curated brand stores and platform-specific campaigns boosted visibility and engagement

• Localized, emotionally resonant content drove cross-product exploration, higher loyalty, and increased average order values (AOV)

• Maintained creative consistency and global compliance across all deliverables