Creative Strategist | Associate Creative Director | Marketplace & Digital Design Specialist

With 12+ years in design and marketing, I help brands stand out in the digital and marketplace landscape. As an Associate Creative Director at HiveMinds, I lead creative teams to develop conversion-driven content for Ecommerce and Quick Commerce platforms.

I’ve worked with brands like Mars, Titan, IFB, V-Guard, BigBasket, Abbott, Crompton, and Pidilite, crafting brand stores, PDPs, A+ content, and performance creatives that drive real results.

Beyond marketplace design, I specialize in digital campaigns, branding, packaging and social media, blending storytelling with data-driven insights to create engaging, high-impact experiences. Passionate about innovation and consumer behavior, I push creative boundaries to deliver work that connects, converts, and leaves a lasting impression.

About me

I've spent over a decade working with brands, creating digital products, and building interactive experiences.
The best designers aren’t just creatives—they’ve got a bit of strategist in them, a bit of researcher, and they stay plugged into culture. I’ve been lucky to work with some brilliant strategists, researchers, and operators who’ve shaped my craft and helped me see the bigger picture.

Growing and nurturing

I started as a Graphic Designer, building a strong foundation in branding, digital media, and advertising. As I grew into Senior Designer and Creative Lead roles, I expanded into digital marketing, social media, and performance-driven design, ensuring every creative had both impact and purpose.

Over time, I found my niche in marketplace and quick commerce platforms, specializing in Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart. From PDPs and A+ content to brand stores and performance creatives, I’ve helped brands enhance engagement and conversions through strategic design.

Now, as an Associate Creative Director, I lead creative teams, shape strategy, and collaborate across business, marketing, and content to deliver high-performing, results-driven creatives. My journey has been about evolving from execution to leadership, blending storytelling, consumer insights, and innovation to create meaningful brand experiences.

Worked for

My experience

Bangalore, Karnataka

HiveMinds Innovative Market Solutions Pvt Ltd

Aug 2021 – Present

Associate Creative Director

Mentor and encourage creative team members to foster a positive work environment. Work with internal and external strategic partners to create digital marketing and social media marketing products using the most current industry best practices.

Crafting, curating, and sharing quality, relatable and enriching stories across formats and platforms.

Brands collaborated with, Mars (Pet Food Division), Vguard, Livguard, Sonata, Titan, Big Basket, Danfoss, IFB, Abbot, Crompton, Juspay, Pidilite, and many more

Started my journey at HiveMinds as a Creative Lead, leveled up to Senior Creative Lead, and now rocking it as an Associate Creative Director—same passion, just with a bigger canvas (and way more tabs open). 😄

Bangalore, Karnataka

HiveMinds Innovative Market Solutions Pvt Ltd

Aug 2021 – Present

Associate Creative Director

Mentor and encourage creative team members to foster a positive work environment. Work with internal and external strategic partners to create digital marketing and social media marketing products using the most current industry best practices.

Crafting, curating, and sharing quality, relatable and enriching stories across formats and platforms.

Brands collaborated with, Mars (Pet Food Division), Vguard, Livguard, Sonata, Titan, Big Basket, Danfoss, IFB, Abbot, Crompton, Juspay, Pidilite, and many more

Started my journey at HiveMinds as a Creative Lead, leveled up to Senior Creative Lead, and now rocking it as an Associate Creative Director—same passion, just with a bigger canvas (and way more tabs open). 😄

Bangalore, Karnataka

HiveMinds Innovative Market Solutions Pvt Ltd

Aug 2021 – Present

Associate Creative Director

Mentor and encourage creative team members to foster a positive work environment. Work with internal and external strategic partners to create digital marketing and social media marketing products using the most current industry best practices.

Crafting, curating, and sharing quality, relatable and enriching stories across formats and platforms.

Brands collaborated with, Mars (Pet Food Division), Vguard, Livguard, Sonata, Titan, Big Basket, Danfoss, IFB, Abbot, Crompton, Juspay, Pidilite, and many more

Started my journey at HiveMinds as a Creative Lead, leveled up to Senior Creative Lead, and now rocking it as an Associate Creative Director—same passion, just with a bigger canvas (and way more tabs open). 😄

Bangalore, Karnataka

Team Pumpkin

Mar 2019 - Mar 2021

Deputy Manager - Design

Digital Media Advertising, Graphic Designing, Client Pitching and Social Media. Worked on many top brands including ITC, Vision Express, Columbia Asia, Sequel Logistics and many more

Bangalore, Karnataka

Team Pumpkin

Mar 2019 - Mar 2021

Deputy Manager - Design

Digital Media Advertising, Graphic Designing, Client Pitching and Social Media. Worked on many top brands including ITC, Vision Express, Columbia Asia, Sequel Logistics and many more

Bangalore, Karnataka

Team Pumpkin

Mar 2019 - Mar 2021

Deputy Manager - Design

Digital Media Advertising, Graphic Designing, Client Pitching and Social Media. Worked on many top brands including ITC, Vision Express, Columbia Asia, Sequel Logistics and many more

Bangalore, Karnataka

Enthusionz

May 2016 - Nov 2018

Senior Graphic Designer

Thinking creatively to produce new ideas and concepts and developing interactive design.

Meeting clients or account managers to discuss the business objectives and requirements of the job.

Presenting finalised ideas and concepts to clients or account managers.

Worked as part of a team with copywriters, illustrators, other designers, account executives, web developers and marketing specialists.

Bangalore, Karnataka

Enthusionz

May 2016 - Nov 2018

Senior Graphic Designer

Thinking creatively to produce new ideas and concepts and developing interactive design.

Meeting clients or account managers to discuss the business objectives and requirements of the job.

Presenting finalised ideas and concepts to clients or account managers.

Worked as part of a team with copywriters, illustrators, other designers, account executives, web developers and marketing specialists.

Bangalore, Karnataka

Enthusionz

May 2016 - Nov 2018

Senior Graphic Designer

Thinking creatively to produce new ideas and concepts and developing interactive design.

Meeting clients or account managers to discuss the business objectives and requirements of the job.

Presenting finalised ideas and concepts to clients or account managers.

Worked as part of a team with copywriters, illustrators, other designers, account executives, web developers and marketing specialists.

My Stack

Design

Adobe Creative Cloud!

Design

Adobe Creative Cloud!

Design

Adobe Creative Cloud!

Musica

Focus helper

Musica

Focus helper

Musica

Focus helper

Framer

No-code web design.

Framer

No-code web design.

Framer

No-code web design.

Airtable

Easy project management

Airtable

Easy project management

Airtable

Easy project management

Things that make me happy

Frames, feels & a splash of inspiration

To me, movies aren’t just stories—they’re masterclasses in mood, magic, and meaning. The way a single frame can say so much, the way color whispers a feeling, or how silence can scream louder than words—it all blows my mind and feeds my creativity. Great storytellers and visual wizards have unknowingly mentored me through the screen, shaping how I see design: as storytelling with pixels and purpose. Here’s a bunch of films that stuck with me—visually, emotionally, and somewhere deep in the creative gut.

Frames, feels & a splash of inspiration

A worthwhile timepiece and certainly, tough to maintain! Have any recommendations for viewing? Let's connect.

Let's Letterbox it

Let's Get in Touch!

Whether you're an entrepreneur, a small business owner, an individual, a student or a fellow creative seeking a design partner, I'm excited to embark on this creative journey with you. Let's collaborate and bring your vision to life!

Reach out

Projects