Logic Gate Brand Identity

Project Overview

Logic Gate, an emerging technology and engineering solutions provider, approached us to craft a new visual identity that would reflect their bold, innovative, and reliable brand personality.

Their primary objectives were:

• Design a distinctive logo and brand system

• Develop brand color palettes, typography, and usage guidelines

• Ensure scalability across print, digital, and on-ground branding

Our Approach

We kicked off the project with a discovery phase, understanding Logic Gate’s core values, services, and target audience.

Design Thinking:

• The logo design emphasizes precision and stability, using clean lines and geometric balance

• Developed a vibrant color palette blending deep tech blues (#0e4d9d) with bold orange accents (#eb5229) to represent innovation and energy

  
  

Brand Assets Created:

• Primary and secondary color palettes for flexibility across mediums

• Typography guidelines, blending Proxima Nova for digital use and Poppins for print

• Defined logo spacing rules, dos and don’ts, and background usage specifications

The Results

• Delivered a comprehensive brand guideline document

• Provided clear rules for logo application, typography, and color usage

• Established a modern, tech-forward visual identity that works seamlessly across digital, print, and environmental branding

• Helped Logic Gate build a strong, recognizable brand presence as they scale across multiple cities (Coimbatore, Bangalore, Chennai)